Amazon and Web Consulting
The Account Health page provides an overview of your selling account’s adherence to the performance targets and policies required to sell on Amazon. … The intent of this review is to give you the opportunity to improve your performance before the issue affects your ability to sell.
This is the part of your Amazon selling account that needs special attention, experience and patience.
The Account Health Rating (AHR) helps you monitor your account health based on your adherence to Amazon’s selling policies. It takes into account factors such as the number of unresolved policy violations on your account at any given time, the relative severity of those violations, and the extent to which you positively impact the customer experience via your selling activities. To maintain ‘Good’ account health, address all policy violations in a timely manner. If your AHR is ‘At Risk’ or ‘Critical’, your account may be at risk of deactivation.
The Order Defect Rate (ODR) is a key measure of your ability to provide a good customer experience. It includes all orders with one or more defects (defined below) represented as a percentage of total orders during a given 60-day time period.
The following are the types of order defects:
Sellers should maintain an ODR under 1% in order to sell on Amazon. An ODR above 1% may result in account deactivation.
The Cancelation Rate (CR or Pre-fulfillment Cancel Rate as it is referred to) includes all seller-cancelled orders (with the exception of those requested by the customer) represented as a percentage of total orders during a given 7-day time period. CR only applies to seller-fulfilled orders.
Sellers should maintain a CR under 2.5% in order to sell on Amazon. A CR above 2.5% may result in account deactivation.
The Late Shipment Rate (LSR) includes all orders with a ship confirmation that is completed after the expected ship date. LSR is represented as a percentage of total orders over both, a 10-day or 30-day period. LSR only applies to seller-fulfilled orders.
It is important to confirm the shipment of orders by the expected ship date so that customers can see the status of their shipped orders online.
Sellers should maintain an LSR under 4% in order to sell on Amazon. An LSR above 4% can result in account deactivation.
The Valid Tracking Rate (VTR) includes all shipments with a valid tracking number represented as a percentage of total shipments during a given 30-day time period. VTR only applies to seller-fulfilled orders.
Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The VTR is a performance metric that reflects those expectations.
Sellers should maintain a VTR greater than 95% for their shipments. A VTR below 95% in a product category may result in restrictions on your ability to sell non-FBA (Fulfillment by Amazon) items within that category.
The On-Time Delivery Rate (OTDR) includes all shipments delivered by their estimated delivery date represented as a percentage of total tracked shipments. OTDR only applies to seller-fulfilled orders.
Sellers should maintain an OTDR greater than 97% in order to provide a good customer experience; however, there is no consequence for not meeting the OTDR target.
The Account Health Rating (AHR) helps you monitor your account health based on your adherence to Amazon’s selling policies. It takes into account factors such as the number of unresolved policy violations on your account at any given time, the relative severity of those violations, and the extent to which you positively impact the customer experience via your selling activities. To maintain ‘Good’ account health, address all policy violations in a timely manner. If your AHR is ‘At Risk’ or ‘Critical’, your account may be at risk of deactivation.
The Order Defect Rate (ODR) is a key measure of your ability to provide a good customer experience. It includes all orders with one or more defects (defined below) represented as a percentage of total orders during a given 60-day time period.
The following are the types of order defects:
Sellers should maintain an ODR under 1% in order to sell on Amazon. An ODR above 1% may result in account deactivation.
The Cancelation Rate (CR or Pre-fulfillment Cancel Rate as it is referred to) includes all seller-cancelled orders (with the exception of those requested by the customer) represented as a percentage of total orders during a given 7-day time period. CR only applies to seller-fulfilled orders.
Sellers should maintain a CR under 2.5% in order to sell on Amazon. A CR above 2.5% may result in account deactivation.
The Late Shipment Rate (LSR) includes all orders with a ship confirmation that is completed after the expected ship date. LSR is represented as a percentage of total orders over both, a 10-day or 30-day period. LSR only applies to seller-fulfilled orders.
It is important to confirm the shipment of orders by the expected ship date so that customers can see the status of their shipped orders online.
Sellers should maintain an LSR under 4% in order to sell on Amazon. An LSR above 4% can result in account deactivation.
The Valid Tracking Rate (VTR) includes all shipments with a valid tracking number represented as a percentage of total shipments during a given 30-day time period. VTR only applies to seller-fulfilled orders.
Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The VTR is a performance metric that reflects those expectations.
Sellers should maintain a VTR greater than 95% for their shipments. A VTR below 95% in a product category may result in restrictions on your ability to sell non-FBA (Fulfillment by Amazon) items within that category.
The On-Time Delivery Rate (OTDR) includes all shipments delivered by their estimated delivery date represented as a percentage of total tracked shipments. OTDR only applies to seller-fulfilled orders.
Sellers should maintain an OTDR greater than 97% in order to provide a good customer experience; however, there is no consequence for not meeting the OTDR target.
The Account Health Rating (AHR) helps you monitor your account health based on your adherence to Amazon’s selling policies. It takes into account factors such as the number of unresolved policy violations on your account at any given time, the relative severity of those violations, and the extent to which you positively impact the customer experience via your selling activities. To maintain ‘Good’ account health, address all policy violations in a timely manner. If your AHR is ‘At Risk’ or ‘Critical’, your account may be at risk of deactivation.
The Order Defect Rate (ODR) is a key measure of your ability to provide a good customer experience. It includes all orders with one or more defects (defined below) represented as a percentage of total orders during a given 60-day time period.
The following are the types of order defects:
Sellers should maintain an ODR under 1% in order to sell on Amazon. An ODR above 1% may result in account deactivation.
The Cancelation Rate (CR or Pre-fulfillment Cancel Rate as it is referred to) includes all seller-cancelled orders (with the exception of those requested by the customer) represented as a percentage of total orders during a given 7-day time period. CR only applies to seller-fulfilled orders.
Sellers should maintain a CR under 2.5% in order to sell on Amazon. A CR above 2.5% may result in account deactivation.
The Late Shipment Rate (LSR) includes all orders with a ship confirmation that is completed after the expected ship date. LSR is represented as a percentage of total orders over both, a 10-day or 30-day period. LSR only applies to seller-fulfilled orders.
It is important to confirm the shipment of orders by the expected ship date so that customers can see the status of their shipped orders online.
Sellers should maintain an LSR under 4% in order to sell on Amazon. An LSR above 4% can result in account deactivation.
The Valid Tracking Rate (VTR) includes all shipments with a valid tracking number represented as a percentage of total shipments during a given 30-day time period. VTR only applies to seller-fulfilled orders.
Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The VTR is a performance metric that reflects those expectations.
Sellers should maintain a VTR greater than 95% for their shipments. A VTR below 95% in a product category may result in restrictions on your ability to sell non-FBA (Fulfillment by Amazon) items within that category.
The On-Time Delivery Rate (OTDR) includes all shipments delivered by their estimated delivery date represented as a percentage of total tracked shipments. OTDR only applies to seller-fulfilled orders.
Sellers should maintain an OTDR greater than 97% in order to provide a good customer experience; however, there is no consequence for not meeting the OTDR target.
The Account Health Rating (AHR) helps you monitor your account health based on your adherence to Amazon’s selling policies. It takes into account factors such as the number of unresolved policy violations on your account at any given time, the relative severity of those violations, and the extent to which you positively impact the customer experience via your selling activities. To maintain ‘Good’ account health, address all policy violations in a timely manner. If your AHR is ‘At Risk’ or ‘Critical’, your account may be at risk of deactivation.
The Order Defect Rate (ODR) is a key measure of your ability to provide a good customer experience. It includes all orders with one or more defects (defined below) represented as a percentage of total orders during a given 60-day time period.
The following are the types of order defects:
Sellers should maintain an ODR under 1% in order to sell on Amazon. An ODR above 1% may result in account deactivation.
The Cancelation Rate (CR or Pre-fulfillment Cancel Rate as it is referred to) includes all seller-cancelled orders (with the exception of those requested by the customer) represented as a percentage of total orders during a given 7-day time period. CR only applies to seller-fulfilled orders.
Sellers should maintain a CR under 2.5% in order to sell on Amazon. A CR above 2.5% may result in account deactivation.
The Late Shipment Rate (LSR) includes all orders with a ship confirmation that is completed after the expected ship date. LSR is represented as a percentage of total orders over both, a 10-day or 30-day period. LSR only applies to seller-fulfilled orders.
It is important to confirm the shipment of orders by the expected ship date so that customers can see the status of their shipped orders online.
Sellers should maintain an LSR under 4% in order to sell on Amazon. An LSR above 4% can result in account deactivation.
The Valid Tracking Rate (VTR) includes all shipments with a valid tracking number represented as a percentage of total shipments during a given 30-day time period. VTR only applies to seller-fulfilled orders.
Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The VTR is a performance metric that reflects those expectations.
Sellers should maintain a VTR greater than 95% for their shipments. A VTR below 95% in a product category may result in restrictions on your ability to sell non-FBA (Fulfillment by Amazon) items within that category.
The On-Time Delivery Rate (OTDR) includes all shipments delivered by their estimated delivery date represented as a percentage of total tracked shipments. OTDR only applies to seller-fulfilled orders.
Sellers should maintain an OTDR greater than 97% in order to provide a good customer experience; however, there is no consequence for not meeting the OTDR target.
The Account Health Rating (AHR) helps you monitor your account health based on your adherence to Amazon’s selling policies. It takes into account factors such as the number of unresolved policy violations on your account at any given time, the relative severity of those violations, and the extent to which you positively impact the customer experience via your selling activities. To maintain ‘Good’ account health, address all policy violations in a timely manner. If your AHR is ‘At Risk’ or ‘Critical’, your account may be at risk of deactivation.
The Order Defect Rate (ODR) is a key measure of your ability to provide a good customer experience. It includes all orders with one or more defects (defined below) represented as a percentage of total orders during a given 60-day time period.
The following are the types of order defects:
Sellers should maintain an ODR under 1% in order to sell on Amazon. An ODR above 1% may result in account deactivation.
The Cancelation Rate (CR or Pre-fulfillment Cancel Rate as it is referred to) includes all seller-cancelled orders (with the exception of those requested by the customer) represented as a percentage of total orders during a given 7-day time period. CR only applies to seller-fulfilled orders.
Sellers should maintain a CR under 2.5% in order to sell on Amazon. A CR above 2.5% may result in account deactivation.
The Late Shipment Rate (LSR) includes all orders with a ship confirmation that is completed after the expected ship date. LSR is represented as a percentage of total orders over both, a 10-day or 30-day period. LSR only applies to seller-fulfilled orders.
It is important to confirm the shipment of orders by the expected ship date so that customers can see the status of their shipped orders online.
Sellers should maintain an LSR under 4% in order to sell on Amazon. An LSR above 4% can result in account deactivation.
The Valid Tracking Rate (VTR) includes all shipments with a valid tracking number represented as a percentage of total shipments during a given 30-day time period. VTR only applies to seller-fulfilled orders.
Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The VTR is a performance metric that reflects those expectations.
Sellers should maintain a VTR greater than 95% for their shipments. A VTR below 95% in a product category may result in restrictions on your ability to sell non-FBA (Fulfillment by Amazon) items within that category.
The On-Time Delivery Rate (OTDR) includes all shipments delivered by their estimated delivery date represented as a percentage of total tracked shipments. OTDR only applies to seller-fulfilled orders.
Sellers should maintain an OTDR greater than 97% in order to provide a good customer experience; however, there is no consequence for not meeting the OTDR target.