Amazon
Advertising
With Amazon Advertising, you can manage your campaigns with the campaign manager tools and reports from your seller central account. You can see how much you’re spending for clicks on your ads, target keywords and products that shoppers are using and viewing, and measure the impact of your campaigns. You can adjust your budget and bids at any time to test what’s working well, and to test new keywords.
The quality of your product information and detail pages can have a direct impact on your ad performance and sales. Improvements to a few key areas can help get your ads in front of customers, engage them once they reach your product detail page, and ensure they have the right information to make a purchase decision.
Basics to Advertise on Amazon
There are 4 ways to advertise on Amazon:
- Sponsored Products – Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon. In just a few minutes, you can create a campaign, even if you’ve never advertised before.
- Sponsored Brands – Sponsored Brands are cost-per-click (CPC) ads that feature your brand logo, a custom headline, and multiple products. These ads appear in relevant shopping results and help drive discovery of your brand among customers shopping for products like yours.
- Sponsored Display – Sponsored Display is a self-service display advertising solution that helps you grow your business and brand on Amazon by engaging shoppers across the purchase journey, on and off Amazon.
- Store – Creating a store is allowed only for brand registered owners.
The competition on Amazon is continuing to increase so driving the right kind of traffic from Pay-Per-Click has never been more important.
Amazon provides you 3 ways of targeting – Automatic and Manual targeting:
- Automatic Targeting – Automatic campaigns rely on Amazon’s algorithm to gather keyword data. Amazon will target keywords and products that are similar to the product in your ad. Automatic Amazon campaigns are the only type of advertising campaign that can target competitors ASINs and will run sponsored ads on a competitors listing if the algorithm deems it is relevant.
- Manual Targeting – Manual Amazon advertising campaigns are created after an automatic campaign has been running and has established keywords that are driving clicks and conversions. Manual campaigns provide more control over the keyword level bid amount, and the Broad, Phrase, or Exact match of the desired keyword depending on the relevance.
- Headline Search Ads – are a type of advertising campaign that allows Amazon sellers to promote their products and their brand to Amazon customers and are only available with Amazon Brand Registry. These ads are targeted by keyword, and operate on a cost-per-click basis. Headline Search Ads are visible at the top of the customer search results page, whether the customer is shopping from a computer or a mobile device.
ROAS
Return on ad spend – measures the effectiveness of your digital advertising campaign. ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts.
ACoS
Advertising cost of sales – simply said how much you spend on Amazon advertising in order to generate $1/€1 in revenue from that spend. ACoS is a great metric for PPC marketers to see if advertising campaigns are profitable.
TACoS
Total advertising cost of sales – measures advertising spend relative to the TOTAL revenue generated. TACoS may provide better insight into the long-term growth of a brand.
WHAT WE CAN DO FOR YOU?
Keyword Research
For running correct campaigns, you need to ensure that the right keywords are targeted and added to your listing.
Campaign management
We can manage your ads campaigns instead of you adjusting your budget and setting your bids.
Stats and Reports
We will prepare detailed report on your advertising cost on sales. You will follow the effectiveness of your ads and will receive a better insight into the long-term growth of your brand.